We don’t usually think of it this way, but investing in SEO could be a great way to earn more money. But why?
It’s all to do with the way it supports your online business or blog. The more you put into it, the more you get out of it, and it keeps delivering dividends over time, unlike conventional ads.
But how, specifically, could investing in SEO help you? That’s the topic we explore here. So, let’s take a look, shall we?
It Makes You More Competitive
First, SEO makes you more competitive, at least when it comes to vying for attention online. You’re much more likely to get seen on Google (or Maps if you have a business), allowing you to win customers just because you’re available.
Competitors who don’t invest in SEO will slowly begin to lose market share to you over time. After about a year or so, the effect can be substantial, and you can often see your results exploding.
It Provides Measurable ROI
Next, SEO is something that provides a measurable return on investment (ROI). Because of the way digital marketing methods work, you can see where money flows and how it’s distributed. As such, you can always justify the expense, provided the return is positive.
It Improves The User Experience
SEO also improves the user experience. As Toni Marino SEO Consultancy explains, it’s all to do with the way it adjusts your pages and makes them snappier. Google and other search engines love it when users have a better experience on websites they recommend because it makes them more likely to use their platforms in the future. SEO helps this process while also making your site easier to use, which is good for your brand, too.
It Builds Brand Authority
At the same time, investing in SEO is an excellent way to build brand authority. Companies that get it right will often see people viewing them in a different light, just by being at the top of Google search results.
Ranking well consistently for relevant keywords is trust-building, especially when combined with decent public reviews. This combination provides a kind of social proof that you’re on the right track and that many people are already benefiting from what you do.
It Increases Organic Traffic
SEO, naturally, also increases organic traffic, which, again, could make you more money. The more people who are blowing up your site, the better it is for business.
Gaining traffic via paid ads on social media is challenging. But if you can rank near the top of Google for organic approaches, then that’s even better and puts you in the top tier of companies in your industry.
It Reduces PPC Reliance
Finally, SEO saves you money long term by reducing PPC reliance. Pay-per-click ads can be very expensive for many small firms, making them almost unaffordable for most, which is why SEO is so popular. Once you have a proper SEO system in place, it’s often possible to eliminate ads for specific keywords entirely.