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You are here: Home / Personal Finance / An Alternative to Private Equity: Introducing ORANGE JUICE

An Alternative to Private Equity: Introducing ORANGE JUICE

July 15, 2026 by pfb

July 15, 2026 The rest of the team at Ego Death Capital and I have partnered with Adrian Steckel and Ruben Zweiban to launch ORANGE JUICE. It’s a company that acquires, improves, and permanently holds cash-flowing businesses, backed by a bitcoin treasury. More specifically, ORANGE JUICE seeks to acquire profitable small and mid-sized businesses at […]

The post An Alternative to Private Equity: Introducing ORANGE JUICE appeared first on Lyn Alden.

Filed Under: Personal Finance

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