So, you spent a lot of time investing money and your personal time into your firm’s dream website. You’ve worked on the content, you’ve crafted compelling blogs, and you’ve even put up a scheduler for your social media so that everything links together to be more cohesive. There’s nothing more frustrating when you type your company name into Google and you can’t see anything. There’s also nothing more frustrating than putting all of that work in than knowing that nobody can see what you’re talking about or what you’re doing.
It can be a difficult feeling as a business leader to see that you’re putting in all of this effort and you’re not getting any return on it. The good news is that you don’t have to get too down in the dumps. There is a lot that goes into the perfect website, and not every website is actually perfect anyway. There is always room for improvement and if your website isn’t currently performing, then there are things that you can do to change that. Let’s take a look at why your website isn’t doing what it’s supposed to.
1. You have a bad SEO strategy
Even if your website looks perfect right now, you may not be aware that your SEO strategy is a bad one. Doing a professional SEO audit is a great way to find out what’s going on and why things are lacking. If you want to drive traffic to your website, you need to have a site that is properly optimised through SEO. It’s with this optimization that makes it easy for Google to crawl and index the site, and that can increase your chances of showing up in client searches.
2. You’re marketing to the wrong people.
If you market to everyone, you market to no one, and that is a very difficult thing to consider. As a business leader, your natural instinct is to extend your reach to as many people as possible, but really, you should be marketing to the correct audience. You could waste a lot of time, money and effort putting in the work to market to different websites only to find that your audience is collecting themselves on Facebook but not Twitter. They might be on Instagram but not Tiktok. And if you’re putting money into Tiktok but you’re not getting the hits, there’s a good reason why.
3. The user experience isn’t great.
You need to get yourself onto a private VPN and visit your website as if you are a customer. Type it into the address bar and see what your website looks like from an outside perspective. Consumers don’t have time for a poorly designed website, and having too much white space or too much content is not good on the eye. People want to be able to find things easily on the website, and if they take one look at yours and think it’s too busy or not busy enough, they’re going to click off and go elsewhere.
4. Your pages aren’t loading.
Did you know you could be losing customers simply from having slow load speeds? You get about 20 seconds to impress people, and if they’re going to click on your website and spend those 20 seconds waiting for a page to load, they’re going to go elsewhere. Landing pages are a great way to leverage your website to generate leads for future campaigns and to capture information, but if they’re not loading, you’re not going to get anywhere.