About Evidence Investor: There has, in fact, been a welter of independent, peer-reviewed research dating back to the 1950s on how best to invest, and the findings are remarkably consistent. Yet although this evidence is widely known in academic circles, the investing public remains largely oblivious to it. Even investment professionals and industry commentators are either unaware of it or for their own reasons choose to ignore it. This blog is an attempt to redress the balance. My goal is to inform investors about what the evidence says; to explain why we don’t hear more about it; and to help like-minded financial advisers to communicate the benefits of an evidence-based approach. If you’re hoping to get rich quick, this isn’t the blog for you. I’m not an investment professional; I’m a journalist. The content on this site is for informational purposes only and should not be seen as advice. But if you’re looking for the truth about investing or, like me, you’d like to see this hugely important industry change for the better, then welcome aboard. Let’s enjoy the journey.